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by Philip Weinzimer : The Strategic CIO: Changing the Dynamics of the Business Enterprise

ISBN : #1466561726 | Date : 2014-10-29

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PDF-ae0fb | Recognized as One of the Best Business Books for 2014 by CIO Magazine Based on interviews with more than 150 CIOs, IT/business executives, and academic thought leaders, The Strategic CIO: Changing the Dynamics of the Business Enterprise provides insight, success stories, and a step-by-step methodology to transform your IT organization into a strategic asset that drives customer value, increases re… The Strategic CIO: Changing the Dynamics of the Business Enterprise


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: Passing Your ITILl Foundation Exam: 2011 (Best Management Practice)

ISBN : #0113313551 | Date : 2012-02-29

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PDF-ab169 | Endorsed by the Official ITIL Accreditor and updated in line with the 2011 syllabus, this bestselling study aid is the ideal companion for students preparing for their ITIL Foundation Exam. The publication presents the Foundation content in an easy-to-follow structure, which is ideal for learning, and developing an understanding of the basic concepts, principles and terminology associated with IT… Passing Your ITILl Foundation Exam: 2011 (Best Management Practice)


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: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (Developments in … of the Academy of Marketing Science)

ISBN : #3319241826 | Date : 2017-09-06

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PDF-b8524 | ​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management… Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (Developments in … of the Academy of Marketing Science)


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: Responsible Entrepreneurship: Business and Society: Bridging the Gap

ISBN : #3867937451 | Date : 2017-09-26

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PDF-14b5d | Meeting the social effects of demographic change, globalization, digitization, and growing social inequality requires collective action on the part of government, civil society, and the private sector. But what do businesses offer in developing effective solutions to the challenges we face as a society? The Bertelsmann Stiftung conducted global research on this question. The findings presented her… Responsible Entrepreneurship: Business and Society: Bridging the Gap


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by Wolfgang Becker : Geschäftsmodellinnovationen als Wettbewerbsvorteil mittelständischer Unternehmen (Management und Controlling im Mittelstand) (German Edition)

ISBN : #3658130407 | Date : 2017-11-25

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PDF-8b08b | Dieses Buch verschafft auf theoretisch und empirisch fundierter Basis einen umfangreichen Einblick in die gegenwärtige Ausgestaltung mittelständischer Geschäftsmodelle sowie darauf aufbauender mittelstandsspezifischer Ansatzpunkte und Ausgestaltungsformen von Geschäftsmodellinnovationen. Diese Erkenntnisse erhalten insbesondere vor dem Hintergrund zunehmender Digitalisierungstrends und eines h… Geschäftsmodellinnovationen als Wettbewerbsvorteil mittelständischer Unternehmen (Management und Controlling im Mittelstand) (German Edition)


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Unternehmenskultur Entwickeln Erfolgreich Kulturbewusstes Management PDF 6c1417a57

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by Sonja Sackmann : Unternehmenskultur: Erkennen – Entwickeln – Verändern: Erfolgreich durch kulturbewusstes Management (German Edition)

ISBN : #365818633X | Date : 2017-08-22

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PDF-cfe2d | Dieses Buch analysiert, was Unternehmenskultur ist und wie sie im Sinne eines kulturbewussten Managements entwickelt und verändert werden kann. Der oft diffus gebrauchte Begriff wird in praktischen Fragestellungen konkretisiert: durch welche grundlegenden Überzeugungen werden Führungskräfte und Mitarbeiter in ihrem Denken und Handeln gesteuert? Unterstützen die “geheimen Spielregeln” und Rout… Unternehmenskultur: Erkennen – Entwickeln – Verändern: Erfolgreich durch kulturbewusstes Management (German Edition)


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: Crack Crack the Code: Upgrade your customer experience, one conversation at a time

ISBN : #1999715209 | Date : 2017-08-01

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by Theo Lieven : Brand Gender: Increasing Brand Equity through Brand Personality

ISBN : #3319602187 | Date : 2017-09-25

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PDF-aef4c | This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity,… Brand Gender: Increasing Brand Equity through Brand Personality


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by Gino Wickman : What the Heck Is EOS?: A Complete Guide for Employees in Companies Running on EOS

ISBN : #194464881X | Date : 2017-09-05

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PDF-b9fa1 | Has your company struggled to roll EOS out to all levels of your organization?  Do your employees understand why EOS is important or even what it is?   What the Heck is EOS? is for the millions of employees in companies running their businesses on EOS (Entrepreneurial Operating System).  An easy and fast read, this book answers the questions many employees have about EOS and their company: Wha… What the Heck Is EOS?: A Complete Guide for Employees in Companies Running on EOS


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: ITIL Secrets Of Service Level Management: A Process Owner’s Guide

ISBN : #0113313527 | Date : 2013-03-27

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PDF-88e79 | An ITIL process guide that describes how to plan for, design, transition, operate and improve service level management. With a practical focus and real-life examples, this book turns the theory of Secrets of Service Level Management (SLM) into practice. This publication illustrates how service level management interacts with the ITIL service lifecycle and includes real-life examples and experience… ITIL Secrets Of Service Level Management: A Process Owner’s Guide


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